How Indian Companies Can Protect Their Brand From Online Trademark Infringement
In a world where businesses have shifted their weight significantly to the digital platform, online trademark infringement in India has become one of the most significant legal issues. The threat is broad and evolving, this includes counterfeit listings on major marketplaces, domain name squatting, and social media impersonation. For Indian companies, understanding this threat and developing a strong strategy is no more an option but a business imperative. Understand Online Trademark Infringement in India Trademark infringement occurs when an unauthorised party uses an identical or deceptively similar mark to a registered trademark which causes confusion in the minds of consumers. In the era of digital economy, it takes many forms like counterfeit products being listed on online shopping platforms, deceptively similar-sounding domain names are registered, fake social accounts impersonating official brands are created, online advertising is done using a competitor’s trademark, and...